Hey Beauty
Rooted in a personal relationship and deep passion for nature, this speculative design project imagines a future where our connection to trees becomes essential to human wellness. I created Hey Beauty, a visionary wellness tech company founded on the belief that consciously deepening our relationship with trees can transform our collective mental and emotional health. The project includes a future worldbuild, company identity, product prototypes, and a fictional magazine article introducing Hey Beauty.
What happens if we start consciously communicating with trees?
The year is 2035. As climate change has progressed, mental health has declined, and environmental awareness has deepened, people are looking for answers.
Hey Beauty is a visionary wellness technology company founded on the belief that humanity’s connection to nature, and specifically to trees, holds transformative power.
The Design Fiction presented is a Magazine Article for this new company, Hey Beauty.
The magazine chosen, Kinfolk, has a philosophy centered on slow living, community, and thoughtful design. Originating as a lifestyle magazine, it has grown into a broader cultural movement, inspiring people to find beauty in simplicity and connect deeply with their surroundings and loved ones.
Product Prototypes
Timeline
